Nick Gillett: Growth by the barrel – why Rum can do no wrong

What’s not to love about rum. It’s a party drink, it’s fun, it makes you think of tropical climates and holidays – and above all else, it’s delicious. The ideal tonic for the depressing outlook of a dull British winter. For 25 years we’ve been saying ‘Rum is the next big thing’. But unlike the gin boom of the early 2010s, the slow and steady growth of the category has actually turned into 25 years of unwavering success. It snuck up on us to become one of the largest and most successful spirit categories – and it looks like there’s even more growth to come.